User Research and Personas for UI/UX
We research real users to create clear personas and journey maps that guide smart, compliant design decisions.
Why User Research Matters
Good design starts with real users.
- UX user research shows what people really need.
- It helps us spot problems and find opportunities.
- We follow GDPR and WCAG guidelines to keep data safe and design accessible.
Our Research-Driven Persona Process
Step 1: Planning & Recruitment
We set clear goals, pick the right demographic methods, and recruit participants who match your audience.
Step 2: Conducting UX Research Methods
We run user interviews, surveys, and usability testing services to gather both qualitative research and quantitative research data.
Step 3: Behavior & Journey Analysis
We map behavioral patterns and use user journey mapping to see how people move through your site or app.
Step 4: Persona Development
We transform data into detailed profiles. Each persona shows motivations, goals, and pain points to guide design.
Step 5: Empathy Mapping & Needs Assessment
Through empathy mapping, UX, and needs assessment, we dive deep into what each persona feels and needs.
What You’ll Gain
- Actionable usability insights from user behavior analysis.
- Clear customer segmentation for focused design.
- Defined user experience goals to steer interaction design.
- Ready-to-use personas to inform every design step.
How We Apply Research to Design
- Design Thinking workshops turn insights into creative ideas.
- Prototype testing validates solutions with real users.
- Cognitive walkthroughs catch issues before development.
- A continuous feedback loop refines personas and flows.
Our Commitment to Trust and Quality
- Human-centered design that respects privacy and EU rules.
- Data-driven UX research backed by clear metrics and analytics tools.
- Transparent methods that build your authority and trust.
Ready to Know Your Users Better?
Let’s turn real insights into designs users love.

Subscribe to our newsletter, stay updated with us
Enter your e-mail to get the latest news.